The frazzled cry of, “They’re after me lucky charms!” still rings in the ears of many American adults. As children, we grew up watching Lucky the Leprechaun endlessly fleeting from greedy children with no sense of boundaries. They were, indeed, ALWAYS after his lucky charms. Poor Lucky never caught a break. Even today, he is still on the run. The children are as determined as ever, in hot pursuit of that colorful, marshmallow-studded cereal. But really, who can blame them?
I’m no cereal-statistics expert, but I’d say it’s possible that Lucky Charms reigns number one in the hearts of American children. Out of all the colorful sugary cereals out their, LC offers something that no kid can resist: marshmallows, or better yet, marshmallows for breakfast. There is something so incredibly enticing about consuming marshmallows at the wee hours of the morning, and they’re made all the more appealing with their pastel rainbow of colors and vast array of playful shapes. What’s cool about Lucky Charms is that each marshmallow pretty well depicts the “charm” is symbolizes.
Currently the charm line-up is as follows:
- A blue, yellow, & pink rainbow
- A green leprechaun hat
- A purple horseshoe
- A red balloon
- A yellow pot of gold
- A blue moon
- A pink heart
- 6 shooting stars: orange, yellow, green, purple, blue, and red
Now, the charms have been constantly changing over the years. The most recent change is #8 on the list. For a while, LC’s been sporting orange shooting stars. However, their latest addition is the 5 new colors. Is it necessary? Probably not. In fact, I don’t much enjoy the introduction of rookie marshmallows. I’m a big supporter of “Why change a good thing?” Sometimes, classics should just be classics. End of story.
On the bright side, this isn’t the worst thing that could’ve happen. I’ve mentioned before my complete horror at how some cereal mascots have evolved over time (I’m talking about you, Count Chocula). Lucky, however, has fared pretty well. Yes, he has undergone some major changes, Going from this:
That being said, I think it’s a change for the cuter. It’s not a complete departure from the original character. The original Lucky needed to be further cartoon-ified in order to better appeal to children, and I think that’s been managed.
As far as taste goes, I think Lucky Charms is awesome. You get those very lightly sugar-coated oat pieces which are existential to supporting the sweet & starchy marshmallows. Cereal marshmallows really aren’t much like regular marshmallows. They’ve got a crunch to ‘em. But, if you ask me, I happen to love it. LC is one of those cereals I can eat straight from the box, sans milk. It’s that tasty.
It’s clear why Lucky Charms is such a beloved cereal. It’s tasty, filled with colorful marshmallows, and not actually as bad for you as some other children’s cereals. The best thing about LC is that it’s impossible to be upset when you’re eating a bowl of the stuff. It’s so sweet and yummy and those colorful charms are so darn cute! General Mills calls Lucky Charms “The Kid’s Brand with Adult Appeal,” and I think that couldn’t be more accurate. Young or old, big or small, it’s impossible not to enjoy a bowl of Lucky Charms.